Nevada’s Senate Bill 220 (SB220), enacted in 2019, introduced specific data privacy rights for Nevada residents, particularly concerning the sale of personal information. The law defines “personal information” broadly, encompassing data that identifies or is reasonably linkable to a person. A key aspect of SB220 is the right of consumers to direct a business that “sells” personal information to make no further sale of that personal information. The term “sale” under SB220 is defined as the exchange of personal information for monetary consideration by the operator to another person for the other person’s use. This definition is crucial for understanding the scope of consumer rights. Businesses are required to establish mechanisms for consumers to submit requests to opt-out of the sale of their personal information. Upon receiving such a request, the business must respond within a specified timeframe, generally 60 days, with a possible 30-day extension. The law also mandates that operators provide consumers with information about their rights and the business’s practices regarding the sale of personal information. While SB220 predates some of the more comprehensive data privacy laws enacted in other states, it laid the groundwork for consumer data protection in Nevada, focusing specifically on the commercial transaction of personal information. The core principle is to grant consumers control over how their data is exchanged for monetary gain by businesses.

The Nevada Consumer Privacy Act (NVCPA), specifically NRS 603A.200, outlines the rights of consumers regarding their personal data. One crucial aspect is the right to opt-out of the sale of personal data. For a business to comply with an opt-out request, it must cease selling the consumer’s personal data. The NVCPA defines “sale” broadly, encompassing the exchange of personal data for monetary or other valuable consideration. When a consumer, such as Ms. Anya Sharma, a resident of Reno, Nevada, exercises her right to opt-out of the sale of her personal data, the business processing that data must implement measures to honor this request. This involves ceasing any future transactions where her personal data is transferred to third parties in exchange for consideration. The law does not mandate the deletion of all data, but rather the cessation of its sale. Therefore, the most direct and legally compliant action upon receiving a valid opt-out request is to stop the sale of that consumer’s personal data. This aligns with the core purpose of the opt-out right, which is to give consumers control over how their information is commercially exploited. The NVCPA’s emphasis is on the transaction of sale, not necessarily the complete destruction or anonymization of data unless explicitly requested and permissible under other provisions.

Nevada’s data privacy law, the Nevada Revised Statutes (NRS) Chapter 603A, grants consumers specific rights regarding their personal information. A key aspect of this law is the right to opt-out of the sale of personally identifiable information. The definition of “sale” under NRS 603A.040 is crucial here. It is defined as the exchange of personally identifiable information for monetary or other valuable consideration. This definition is broad and encompasses more than just direct monetary transactions. For instance, sharing data with a third party in exchange for marketing services or other benefits, even if no money changes hands directly, could be considered a sale if it involves valuable consideration. The law requires that businesses that engage in such sales provide a mechanism for consumers to direct them not to sell their personal information. This opt-out right is a fundamental consumer protection measure within Nevada’s privacy framework, emphasizing control over how personal data is transferred to third parties. Understanding the nuances of what constitutes a “sale” is vital for businesses to ensure compliance and for consumers to exercise their rights effectively under Nevada law.

Nevada’s data privacy law, the Nevada Revised Statutes Chapter 603A, focuses on the collection and sale of personal information by operators of websites or online services. A key aspect is the definition of “personal information” and the rights granted to consumers. Specifically, NRS 603A.300 defines personal information as “personally identifiable information collected online from a consumer.” This includes a broad range of data that identifies an individual. NRS 603A.320 grants consumers the right to direct an operator not to sell their personal information. To exercise this right, a consumer must submit a request to the operator. The operator then has a specified period to respond. The law does not mandate a specific percentage threshold for data sale to trigger these rights; rather, it applies to the sale of personal information itself. The concept of “sale” under Nevada law is interpreted broadly to include the exchange of personal information for monetary or other valuable consideration. Therefore, any operator collecting personal information online and engaging in the sale of such data, regardless of the volume or proportion of data sold, must comply with consumer requests to opt-out of future sales. The law emphasizes the consumer’s control over the disposition of their personal information once collected online.

The Nevada Consumer Privacy Act (NCPA) grants consumers certain rights regarding their personal information. Specifically, it requires businesses that collect personal information from Nevada residents to provide consumers with the right to access, delete, and opt-out of the sale of their personal information. The NCPA defines “sale” broadly to include the exchange of personal information for monetary or other valuable consideration, regardless of whether a monetary payment is made. This definition is crucial for understanding the scope of the opt-out right. For a business to comply with a consumer’s opt-out request concerning the sale of personal information, it must cease selling that information. The NCPA does not mandate a specific timeframe for a business to process an opt-out request beyond requiring that it be honored. However, best practices and the spirit of privacy laws suggest prompt action. The law also requires businesses to establish a process for consumers to submit opt-out requests, typically through a designated contact method or a user-friendly interface. The act’s focus is on empowering consumers to control the dissemination of their data, particularly when it involves commercial transactions that constitute a “sale” under its expansive definition. The requirement to honor an opt-out request is absolute once a valid request is received and verified, meaning the business cannot continue to engage in the sale of that consumer’s personal information.

The Nevada Revised Statutes (NRS) Chapter 603A, known as the Nevada Privacy of Information Act (NPIA), outlines specific requirements for businesses that operate in Nevada and collect personal information from consumers. A key aspect of this law is the definition of “personal information” and the obligations placed upon businesses regarding its protection and sale. NRS 603A.200 mandates that a business must provide consumers with notice about its practices concerning personal information. Furthermore, NRS 603A.210 details the rights of consumers, including the right to request disclosure of personal information collected, the categories of personal information sold or shared, and the third parties to whom the information was sold or shared. Crucially, the law also grants consumers the right to opt-out of the sale of their personal information. The term “sale” in the context of NPIA is broadly defined to include the exchange of personal information for monetary or other valuable consideration. Therefore, when a business collects personal information and then shares it with third parties for marketing purposes in exchange for compensation, this constitutes a sale under Nevada law. The requirement to honor an opt-out request applies to such transactions.

The Nevada Revised Statutes (NRS) Chapter 603A, specifically NRS 603A.210, outlines the requirements for a data breach notification. When a breach of the security of the system is discovered, the covered entity must notify affected consumers without unreasonable delay. The notification must include specific details, such as the general nature of the security breach, the approximate date of the breach, and information on how the consumer can obtain assistance. The statute also mandates that if the breach affects more than 500 Nevada residents, the entity must also notify the Nevada Attorney General. The question asks about the threshold for notifying the Attorney General, which is explicitly stated as 500 or more residents. Therefore, if a data breach impacts 499 Nevada residents, the Attorney General does not need to be notified under this specific provision. This understanding is crucial for compliance with Nevada’s data protection laws, distinguishing between consumer notification and governmental notification requirements.

The Nevada Revised Statutes (NRS) Chapter 603A, specifically concerning privacy of personal information, outlines the obligations of businesses that collect and maintain personal information of Nevada residents. A key aspect of this chapter is the requirement for businesses to implement and maintain reasonable security procedures and practices appropriate to the nature of the information. When a breach of the security of the system occurs, meaning unauthorized acquisition of computerized personal information that compromises the security, confidentiality, or integrity of personal information, the business must provide notification to affected Nevada residents. The notification must be made in the most expedient time possible and without unreasonable delay, consistent with the legitimate needs of law enforcement or measures necessary to restore the integrity of the system. The statute does not mandate a specific number of days for notification but emphasizes promptness. It also details the content of the notification, which must include, at a minimum, the approximate date of the discovery of the breach, a description of the general categories of information that were or are reasonably believed to have been acquired, and contact information for the business. The requirement to notify is triggered by the compromise of personal information, which is defined as a Nevada resident’s first name or first initial and last name in combination with any one or more of the following data elements, when the data element is not encrypted, or is encrypted but the encryption key has been acquired: social security number, driver’s license number, state identification card number, account number, credit or debit card number, or any security code, access code, or password that would permit access to a resident’s financial account. Therefore, the scenario described, involving the unauthorized acquisition of social security numbers and credit card numbers, necessitates notification to affected Nevada residents.

The Nevada Revised Statutes (NRS) Chapter 603A, often referred to as the Nevada Privacy of Information Act (NPIPA), outlines specific requirements for businesses that collect personal information from Nevada residents. A key aspect of this law is the right of consumers to request that a business not sell their personal information. This right is contingent on the business engaging in the sale of personal information as defined by the statute. The definition of “sale” under NPIPA is broad and includes the exchange of personal information for monetary consideration, but also for other valuable consideration. This means that even if no money changes hands, if there is an exchange of personal information for something of value, it can be considered a sale. Businesses are required to establish and maintain reasonable procedures to fulfill these consumer requests. The law also mandates that businesses provide a clear and conspicuous notice on their website that informs consumers of their right to opt-out of the sale of personal information and how to exercise that right. The question asks about the core obligation triggered by a consumer’s request to opt-out of the sale of personal information. This obligation is to cease the sale of that specific consumer’s personal information. While businesses must have procedures and provide notices, the direct action upon receiving a valid opt-out request is to stop the sale.

Nevada Revised Statute (NRS) Chapter 603A, the Nevada Consumer Privacy Act (NCPA), grants consumers specific rights regarding their personal information. One of these rights is the right to opt-out of the sale of personal information. The NCPA defines “sale” broadly, encompassing the exchange of personal information for monetary or other valuable consideration. However, it carves out specific exceptions where an exchange is not considered a sale. These exceptions are crucial for understanding the scope of the opt-out right. The statute explicitly states that an exchange is not a sale if the purpose of the exchange is to provide a product or service requested by the consumer, to process payments or prevent fraud, or to comply with legal obligations. Furthermore, sharing information with a service provider for the purpose of processing the information on behalf of the business, or with an affiliate, is generally not considered a sale, provided certain conditions are met, such as contractual obligations to restrict the use of the information. The critical element is the *consideration* exchanged for the personal information. If there is no monetary or other valuable consideration, it is not a sale. Therefore, if a Nevada resident’s personal information is shared with a third party solely for the purpose of providing a specific, requested service to that resident, and no other benefit is derived by the business from this sharing, it does not constitute a sale under the NCPA. The explanation for the correct option hinges on the statutory definition of “sale” and its enumerated exceptions. The scenario describes a sharing of data that falls under one of these exceptions, specifically the provision of a requested service, where the exchange of information is for the purpose of fulfilling a consumer’s direct request for a product or service, and no other valuable consideration is exchanged for the data itself.

The Nevada Revised Statutes (NRS) Chapter 603A, concerning privacy of personal information, outlines specific requirements for businesses that collect and maintain personal information of Nevada residents. A key aspect of this law is the definition of “personal information” and the conditions under which a business must implement and maintain reasonable security procedures and practices. The law mandates that a business must protect personal information by adopting and complying with a written information security program that contains administrative, technical, and physical safeguards appropriate to the size and scope of the business, the nature and scope of the business’s activities, and the sensitivity of the personal information collected. This program must be designed to safeguard the personal information and to prevent unauthorized acquisition of personal information. The law also specifies that if a business sells personal information of Nevada residents, it must provide a mechanism for consumers to opt-out of the sale of their personal information. This opt-out right is a significant consumer protection provision. The question hinges on understanding the specific obligations triggered by the sale of personal information, which includes providing a clear and conspicuous notice of the right to opt-out and a designated manner for consumers to submit such requests. The requirement to respond to an opt-out request within a specified timeframe, typically 60 days, is also a crucial element. Therefore, a business selling personal information must actively manage and respond to these opt-out requests to remain compliant with Nevada law.

The Nevada Revised Statutes (NRS) Chapter 603A, also known as the Nevada Consumer Privacy Act (NCPA), grants consumers specific rights regarding their personal information. One of these rights is the right to opt-out of the sale of personal information. For a business that operates in Nevada and collects personal information from Nevada residents, understanding what constitutes a “sale” is crucial for compliance. The NCPA defines “sale” broadly to include the exchange of personal information for monetary consideration, but also for other valuable consideration. This means that even if no money changes hands, if personal information is exchanged for something of value, it can be considered a sale. The statute specifies that a business must provide clear notice to consumers about the categories of personal information it collects, its purposes for collection, and its practices regarding the sale of personal information. Furthermore, businesses must establish a designated method for consumers to submit opt-out requests and respond to these requests within a reasonable timeframe, generally understood to be 45 days, with a possible extension of another 45 days. The core principle is that Nevada consumers have control over whether their personal information is shared or sold by businesses.

Nevada Revised Statute (NRS) Chapter 603A, specifically NRS 603A.215, addresses the rights of consumers regarding their personal information. This statute grants consumers the right to request that a business not sell their personal information. A “business” under this chapter is defined as an entity that collects personal information from consumers, does business in Nevada, and meets certain thresholds related to gross annual revenue or the amount of personal information it handles. A “sale” of personal information is broadly defined to include the exchange of personal information for monetary or other valuable consideration. The statute requires businesses that sell personal information to provide a clear and conspicuous link on their website titled “Do Not Sell My Personal Information” or a similar phrase. Consumers can use this link to submit a verifiable request to opt out of the sale of their personal information. The law focuses on the affirmative action of a business engaging in the sale of personal information, not merely the storage or processing of it for operational purposes, unless such processing involves a transfer for consideration that constitutes a sale. Therefore, a Nevada business that does not engage in the sale of personal information, as defined by the statute, is not obligated to provide the opt-out link or process such requests.

Nevada Revised Statutes Chapter 603A, commonly known as the Nevada Consumer Data Privacy Act (NCDPA), outlines specific obligations for businesses that collect and process personal information of Nevada residents. A key aspect of this law is the right granted to consumers to opt-out of the sale of their personal information. The NCDPA defines “sale” broadly, encompassing the exchange of personal information for monetary or other valuable consideration. Businesses subject to the NCDPA must provide a clear and conspicuous notice of their data sale practices and offer a designated method for consumers to opt-out of future sales. This designated method typically involves a link or button that allows consumers to submit an opt-out request. Upon receiving a valid opt-out request, the business must cease selling the consumer’s personal information within a reasonable period, generally understood to be no more than 15 days from the request’s submission. This timeframe ensures that the consumer’s preference is honored promptly. The law’s intent is to provide consumers with control over how their personal data is shared with third parties for commercial purposes, reinforcing the principle of data autonomy.

Nevada’s data privacy law, the Nevada Revised Statutes (NRS) Chapter 603A, also known as the “Internet Privacy Law,” primarily focuses on the collection and sale of personally identifiable information by operators of websites or online services. A key aspect is the definition of “personally identifiable information,” which is broadly defined to include information that identifies a particular consumer. The law grants consumers the right to direct an operator not to sell their personally identifiable information. To exercise this right, a consumer must submit a request to the operator. Upon receiving such a request, the operator must respond within a specified timeframe, generally 60 days, with a potential extension. The law also requires operators to establish a process for consumers to submit requests and for the operator to respond to those requests. This process should be reasonably accessible and easy for consumers to understand. Crucially, the law applies to operators who collect personally identifiable information from consumers in Nevada and who conduct business in Nevada. It does not, however, mandate specific data security measures or grant rights related to data access, correction, or deletion, differentiating it from some other comprehensive state privacy laws. The core of the law is the opt-out right concerning the sale of personal information.

The Nevada Revised Statutes Chapter 603A, the primary legislation governing data privacy in Nevada, establishes specific requirements for businesses that collect and process personal information of Nevada residents. A key aspect is the definition of a “covered business,” which is an entity that conducts business in Nevada, collects and maintains, or processes personal information collected from Nevada consumers, and meets certain thresholds related to revenue or the number of consumers whose personal information is collected. For the purposes of this statute, “personal information” is broadly defined to include information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. The statute grants Nevada consumers specific rights, including the right to know what personal information is collected, the right to request deletion of personal information, and the right to opt-out of the sale of personal information. The concept of “sale” of personal information under Nevada law is also defined to mean the exchange of personal information for monetary or other valuable consideration. Therefore, when a business collects personal information from Nevada consumers, it must adhere to the notification requirements, provide mechanisms for consumers to exercise their rights, and understand the implications of transferring such data, especially if it constitutes a “sale” as defined by the statute. The correct response reflects a comprehensive understanding of these obligations and consumer rights under Nevada law.

Nevada’s data privacy law, the Nevada Revised Statutes (NRS) Chapter 603A, specifically addresses the online collection of personally identifiable information (PII). A crucial aspect of this law is the right of consumers to opt-out of the sale of their “covered information.” The definition of “sale” under NRS 603A.200(4) is key here. It defines sale as the exchange of covered information for monetary or other valuable consideration. The law grants consumers the right to direct an operator not to sell their personal information. Operators are defined as persons who own or operate a website or online service that collects and sells covered information. The law requires operators to establish a designated email address or other contact method for consumers to submit opt-out requests. Furthermore, operators must respond to such requests within a reasonable period, typically specified as 60 days, with a possible extension of 30 days. The focus is on the voluntary transfer of personal information for consideration, distinguishing it from other forms of data processing or sharing.

The Nevada Revised Statutes (NRS) Chapter 603A, also known as the Nevada Consumer Privacy Act (NCPA), grants consumers specific rights regarding their personal information. One of these rights is the ability to opt-out of the sale of their personal information. The Act defines “sale” broadly, encompassing the exchange of personal information for monetary consideration or other valuable consideration. When a business receives a verifiable consumer request to opt-out of the sale of personal information, the business must comply with this request. Compliance involves ceasing the sale of that specific consumer’s personal information. Furthermore, the business must not request the consumer to reauthorize the sale of their personal information for at least twelve months following the opt-out request. This period is designed to provide a meaningful period of opt-out for the consumer. Therefore, if a consumer opts out of the sale of their personal information, the business is prohibited from asking them to consent to the sale again for a duration of one year.

The Nevada Revised Statutes (NRS) Chapter 603A, the state’s primary data privacy law, mandates specific obligations for businesses that collect personal information from Nevada residents. A key aspect of this law, particularly relevant to online service providers, concerns the right of consumers to opt-out of the sale of their personal information. The law defines “sale” broadly, encompassing the exchange of personal information for monetary consideration, but also extending to other valuable consideration. When a business is notified by a consumer of their intent to opt-out of the sale of personal information, the business must comply with this request. Compliance involves ceasing the sale of that consumer’s personal information. Furthermore, the law requires that the business provide a mechanism for consumers to submit opt-out requests, and that these requests be honored within a reasonable period. The law does not mandate a specific timeframe for responding to an opt-out request, but general principles of consumer protection and reasonable business practice would suggest a prompt response. The question focuses on the core obligation to honor the opt-out, which means discontinuing the sale. The other options represent actions that might be related to data protection but are not the direct, immediate obligation triggered by a valid opt-out request under NRS 603A. Specifically, modifying data collection practices, offering alternative services, or seeking legal counsel are not the primary required actions in direct response to an opt-out of sale. The core duty is to stop the sale of the personal information.

The Nevada Revised Statutes (NRS) Chapter 603A, also known as the Nevada Privacy of Information Act (NPIPA), governs the collection and sale of personal information by certain businesses. The core of this law, particularly concerning the sale of personal information, hinges on the definition of “sale” as defined within the statute. NRS 603A.020(5) defines “sale” as the exchange of personal information for monetary or other valuable consideration. This definition is crucial because it dictates which transactions trigger obligations under the law. For instance, if a Nevada business exchanges a customer’s personally identifiable information (PII) for advertising credits or access to a marketing platform, this constitutes a sale under NPIPA if it involves valuable consideration. The law requires businesses that meet certain thresholds to provide consumers with notice about their right to opt-out of the sale of their personal information and to honor such opt-out requests. Understanding this broad definition of “sale” is paramount for compliance, as it encompasses more than just direct monetary transactions and includes exchanges for other forms of valuable consideration. The question tests the understanding of this specific definition and its practical implications for businesses operating in Nevada.

Nevada’s privacy law, specifically the Nevada Revised Statutes (NRS) Chapter 603A, addresses the collection, use, and sale of personal information by operators of websites or online services. A key aspect is the definition of “personal information” and the rights granted to Nevada residents. The law distinguishes between “personal information” and “covered information.” “Personal information” is defined broadly to include personally identifiable information such as a first and last name, home or other physical address, an email address, a telephone number, or a social security number. “Covered information” is a broader term that includes personal information and other information collected online about a particular consumer that a business knows or reasonably can determine is linked to the consumer. NRS 603A.200 grants consumers the right to direct an operator not to sell their personal information. This right applies to “personal information” as defined in the statute. Therefore, if a business collects only “covered information” that does not meet the definition of “personal information” (e.g., aggregated or anonymized data that cannot be reasonably linked back to an individual consumer), it is not obligated to honor a consumer’s request to opt-out of the sale of that specific type of data under NRS 603A.200. The law’s opt-out mechanism is triggered by the collection or processing of “personal information.”

The Nevada Consumer Privacy Act (NVCPA), enacted in 2021 and effective from October 1, 2021, grants consumers specific rights regarding their personal data. One crucial aspect is the right to opt-out of the sale of personal data. For businesses that process personal data of at least 100,000 consumers or households in Nevada, or derive 50% or more of their annual revenue from selling personal data of consumers or households in Nevada, these rights apply. The NVCPA defines “sale” broadly to include exchanging personal data for monetary or other valuable consideration. When a consumer exercises their right to opt-out of the sale of their personal data, a business must honor this request. The law specifies a timeframe for responding to such requests. While the NVCPA does not mandate a specific percentage calculation for revenue derived from sales, it establishes thresholds for applicability based on the number of consumers and revenue source. The core principle is that once a consumer opts out, their personal data cannot be sold without their subsequent consent. Businesses must implement mechanisms to recognize and effectuate these opt-out requests. The statutory framework for responding to consumer requests, including opt-outs, generally requires a response within 45 days, with a possible extension of an additional 45 days if reasonably necessary and the consumer is informed of the delay. Therefore, a business must cease the sale of personal data for a consumer who has effectively exercised their opt-out right.

The Nevada Revised Statutes (NRS) Chapter 603A, commonly referred to as the Nevada Consumer Privacy Act (NCPA), grants consumers specific rights regarding their personal information. One of these rights is the ability to opt-out of the sale of their personal information. The definition of “sale” under the NCPA is crucial for understanding the scope of this right. NRS 603A.040 defines “sale” as the exchange of personal information for monetary or other valuable consideration. This means that if a business is simply sharing data without receiving any form of compensation or benefit in return, it may not constitute a “sale” under the Act. However, if a business receives any form of valuable consideration, even if not strictly monetary, for sharing personal information, it falls under the definition of a sale. For instance, receiving aggregated data in exchange for access to user analytics could be considered valuable consideration. The NCPA focuses on the transfer of personal information to third parties in exchange for something of value, irrespective of the specific nature of that value. The emphasis is on the transaction and the exchange of personal information for consideration.

The Nevada Revised Statutes Chapter 603A, also known as the Nevada Privacy of Information Act (NPIPA), outlines specific requirements for businesses that collect and process personal information of Nevada residents. NPIPA grants consumers rights concerning their personal information, including the right to access, delete, and opt-out of the sale of their personal information. A key aspect of the law is its definition of “personal information” and “sale” of personal information. Personal information is broadly defined to include information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. The definition of “sale” is also critical; it includes exchanging personal information for monetary or other valuable consideration. However, NPIPA specifically excludes certain transfers from the definition of sale. These exclusions are important for understanding the scope of the opt-out right. For instance, transfers to service providers who process information on behalf of the business, or transfers to third parties for purposes consistent with the consumer’s relationship with the business, are generally not considered sales. The law also requires businesses to provide clear notice about their data collection and sale practices and to establish mechanisms for consumers to exercise their rights. The question probes the understanding of what constitutes a “sale” under NPIPA, particularly in the context of data transfers that might appear to be sales but are specifically excluded by the statute. The correct understanding hinges on recognizing that a transfer of personal information for valuable consideration, where the recipient uses the information for their own purposes rather than solely on behalf of the business, constitutes a sale under NPIPA, unless an exemption applies. The scenario presented involves a Nevada-based online retailer transferring aggregated, anonymized consumer purchase data to a marketing analytics firm in exchange for a fee. Aggregated and anonymized data is generally not considered “personal information” under many privacy laws, including NPIPA, because it no longer identifies or is reasonably linkable to a specific consumer. Therefore, its transfer, even for valuable consideration, would not trigger the opt-out provisions related to the sale of personal information.

The Nevada Revised Statutes (NRS) Chapter 603A, also known as the Nevada Privacy of Information Act (NPIA), governs the online collection and sale of personal information. A key aspect of this law is the definition of “personal information” and the obligations placed upon businesses that collect and sell this data. The NPIA defines “personal information” broadly to include information that identifies or can be reasonably linked to a particular consumer or household. This includes direct identifiers like names and addresses, as well as indirect identifiers that, when combined with other information, can identify an individual. The law specifically targets the *sale* of personal information, which is defined as the exchange of personal information for monetary or other valuable consideration. Businesses that engage in the sale of personal information are required to provide notice to consumers about their right to opt-out of the sale of their personal information and to honor such opt-out requests. The statute also imposes requirements on how consumers can submit opt-out requests and how businesses must respond to them. The concept of “sale” under NPIA is critical; it’s not merely about sharing or disclosing, but specifically an exchange for value. Therefore, if a Nevada resident’s data is transferred to a third party without any form of consideration being exchanged, it does not constitute a “sale” under the NPIA, and thus the opt-out provisions related to sale would not be triggered for that specific transaction. The threshold for applicability is based on whether the business collects personal information from Nevada residents and sells it.

Nevada’s data privacy law, the Nevada Revised Statutes (NRS) Chapter 603A, focuses on the collection and sale of personal information by operators of websites or online services. A key distinction in Nevada law, compared to some other states, is its emphasis on the “sale” of personal information, defined as the exchange of personal information for monetary or other valuable consideration. The law grants consumers the right to direct an operator not to sell their personal information. To exercise this right, a consumer must submit a request to the operator. Upon receiving such a request, the operator has a specific timeframe to respond. NRS 603A.330 outlines that an operator must acknowledge receipt of the request within five business days and respond to the request within 60 calendar days. This 60-day period can be extended by an additional 30 calendar days if the operator reasonably determines that the extension is necessary, provided the operator informs the consumer of the extension and the reasons for it within the initial 60-day period. Therefore, the maximum period an operator has to respond to a consumer’s request to opt-out of the sale of their personal information, including any permissible extensions, is 90 calendar days.

Nevada Revised Statute (NRS) Chapter 603A, the Nevada Consumer Privacy Act (NCPA), grants consumers certain rights regarding their personal information. One of these rights is the right to opt-out of the sale of personal information. The NCPA defines “sale” broadly to include the exchange of personal information for monetary or other valuable consideration. When a business collects personal information from consumers, it must provide clear and conspicuous notice about its data collection practices. If a business intends to sell personal information, this must be disclosed in its privacy policy. Consumers have the right to direct a business not to sell their personal information. To facilitate this, businesses must provide a clear and conspicuous link on their website titled “Do Not Sell My Personal Information.” Upon receiving a verifiable consumer request to opt-out of sale, the business must comply with the request without undue delay, and no later than 15 business days after receiving the request. This period can be extended by an additional 15 business days if reasonably necessary, provided the consumer is informed of the extension. The NCPA also requires businesses to establish a process for consumers to submit such requests. This process should be reasonably designed to avoid requiring a consumer to resubmit information already provided. The law aims to empower consumers by giving them greater control over how their personal data is shared and monetized by businesses operating within or targeting Nevada residents.

The Nevada Revised Statutes (NRS) Chapter 603A, concerning privacy of personal information, outlines specific obligations for businesses that collect and maintain personal information of Nevada residents. A key aspect is the requirement for businesses to implement and maintain reasonable security procedures and practices. When a business experiences a data breach, meaning unauthorized acquisition of computerized personal information that compromises the security, confidentiality, or integrity of personal information, it triggers specific notification duties. NRS 603A.230 mandates that a person who conducts business in Nevada and owns or licenses computerized personal information of Nevada residents must provide prompt notification to affected residents if there is a breach of the security of the system. The notification must be made in the most expedient time possible and without unreasonable delay, consistent with any measures necessary for the person to determine the scope of the breach and restore the integrity of the system. The statute specifies that notification should be provided without unreasonable delay, not exceeding 60 days from the discovery of the breach, unless a longer period is required for specific law enforcement investigations. The core principle is to inform affected individuals promptly to allow them to take protective measures. Therefore, a business that discovers a breach affecting personal information of Nevada residents must provide notification to those residents.

The Nevada Revised Statutes (NRS) Chapter 603A, commonly referred to as the Nevada Consumer Privacy Act (NCPA), outlines specific obligations for businesses regarding the collection, sale, and disclosure of personal information of Nevada residents. A key aspect of this law is the right granted to consumers to opt-out of the sale of their personal information. The definition of “sale” under the NCPA is broad, encompassing the exchange of personal information for monetary consideration, but it also includes exchanges for other valuable consideration. This means that even if no money changes hands, if personal information is exchanged for something of value, it can still be considered a sale. The scenario involves a Nevada-based online retailer, “Silver State Styles,” which collects personal information from its Nevada customers. This retailer then shares anonymized demographic data of its customers with a third-party marketing analytics firm, “Desert Insights,” in exchange for detailed market trend reports that are crucial for Silver State Styles’ business strategy. The NCPA defines “personal information” as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Demographic data, when linked to an identifiable consumer or household, falls under this definition. The critical point is whether the exchange with Desert Insights constitutes a “sale” under the NCPA. While Desert Insights receives anonymized data, the exchange is for “valuable consideration” in the form of market trend reports. The NCPA explicitly states that “sale” includes the exchange of personal information for “valuable consideration.” Therefore, Silver State Styles’ practice of exchanging customer data, even if anonymized, for market trend reports from Desert Insights is considered a sale under the NCPA, triggering the requirement to provide Nevada consumers with the right to opt-out of this practice. The law mandates that businesses must provide clear notice of this right and a mechanism for consumers to exercise it.

Nevada’s privacy law, the Nevada Revised Statutes (NRS) Chapter 603A, specifically addresses the collection and sale of personally identifiable information (PII) by operators of websites or online services. The law grants consumers the right to opt-out of the sale of their PII. The definition of “sale” under NRS 603A.040 is crucial here. It means the exchange of PII for monetary or other valuable consideration. This definition is broad and can encompass various forms of consideration beyond direct monetary payment. When an operator shares PII with a third party in exchange for services that directly benefit the operator’s business operations, and this exchange is not solely for the purpose of providing the service requested by the consumer, it can constitute a “sale” if there is valuable consideration involved. For instance, if a company shares customer data with an analytics firm in exchange for insights that improve the company’s marketing strategies, and this exchange is not directly tied to fulfilling a consumer’s request for a service, it could be construed as a sale under the statute, triggering the opt-out rights for Nevada consumers. The law aims to give consumers control over the disposition of their personal information when it is exchanged for value.